_edited.png)
ABOUT
US
The mission of the University of Miami American Marketing Association Chapter is to create a rich environment where our members can grow and develop professionally and acquire relevant skills and knowledge related to marketing. This environment will encourage and promote a passion for marketing, as well as leadership, professionalism, and adherence to business etiquette. Through the chapter’s various programs and activities, AMA members will be able to gain real-world experience to complement the knowledge and skills obtained inside the classroom.
​
AMA supports over 40 students in leadership positions, ranging from President down to Directors and Committee Members. These young leaders work on a variety of projects and ensure the success of the chapter through practicing their leadership and management skills.
MARKETING WEEK
Marketing Week is a week-long celebration of marketing hosted by AMA, which takes place in October. AMA members have the opportunity to attend networking events, keynote speaker events, social events, and interact with companies and marketing agencies in an intense week set to inspire.
2024 AMA Marketing Week Schedule
CASE
COMPETITION
At the University of Miami AMA chapter, we strive to connect members with real opportunity and purpose by working with a diverse group of businesses throughout the semester. Over the years, we have competed in the AMA Collegiate Case Competition. We had the opportunity to consult for brands such as Cotton Incorporated, Wall Street Journal, Mary Kay Cosmetics, Vitamin Water, Take 5 Gum, and Ice Breakers Cool Blasts.​ This competition is overseen by our Vice President of Programs and Case Competition Chair. It takes place each year over the course of the Fall Semester. Any AMA member can apply to serve as a Team Leader, helping to lead the group to success throughout the duration of the project.​ This year, the case competition we will be collaborating with Amazon Prime Student!
PROFESSIONAL
DEVELOPMENT
We strive to create an environment where students can get a sense of what it means to be a professional in the working world through a multitude of avenues. These avenues include but are not limited to, resume/cover letter workshops, real case studies, and discussions, as well as participating in conversations with real-world marketing executives and professors who have experience under their belt. Through these experiences, our members have reported feeling a sense of growth, purpose, confidence, and clarity. The American Marketing Association isn’t just a club, it’s a bridge to post-academic success.
​​
Past panels include The Internship 411 & Meet The Professors, workshops include Resume & Cover Letter 101, a business etiquette dinner, and speakers include representatives from PepsiCo, FedEx, Proctor & Gamble, Chewy, Miami Marketing Company, BeMeals, and more.
SPEAKER
EVENTS
AMA hosts a diverse range of speaker events throughout the semester to show our members different marketing perspectives and expose them to first-hand experience in the field. Throughout the past year, we have hosted marketing professionals from Bacardi, Siemens, Twitter, and much more!
COLLEGIATE
CONFERENCE
For 40 years, the American Marketing Association has put on its International Collegiate Chapter where all 400 Collegiate Chapters are brought together in Chicago, Illinois. The conference gives AMA members the opportunity to strengthen our chapters, connect with other AMA members from across the country, and learn from industry professionals about cutting-edge Marketing and Sales Practices. Each year, AMA at the University of Miami selects a choice delegation to represent our chapter and University at the Conference.Over the past several years, the chapter has received recognition from the AMA headquarters for our work in the annual Case Competition.
CONSULTING
At the American Marketing Association at the University of Miami, we help you define and sharpen your vision and then help you bring it to life. We have worked with three companies in the past years: Rice Mediterannean Kitchen, Vite, and Blue Missions group.​ We spent a semester consulting for the app Vite, created by UM alumnus and former NFL player Phillip Buchanon. We developed strategies to reach their target audience, young adults, and professionals in the Miami area. We consulted for Blue Missions Group during our 2018 Marketing Week Make An Impact Case Competition where several teams worked to bring Blue Missions the best creative deliverables and marketing strategies.​​
​
This semester, we consulted for Rice Mediterranean Kitchen to improve their marketing strategies to increase their brand awareness.
​
​
