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Influencer Marketing: Genius Marketing Strategy, or Overdone and Inauthentic?
With the rise of social media, more and more people aspire to be influencers. Influencers, or people with massive followings on social...
Laurie Lewis
Mar 162 min read


Social Media Leading to Overconsumption
Growing to a $15 million company in under two years, Parke has become one of social media’s trendiest brands. Rivaling them is brands...
Laurie Lewis
Mar 162 min read


How to Spend $8 Million in 30 Seconds
The Chiefs and Eagles weren’t the only ones competing on Sunday night. Every year, the biggest brands face off in a battle for our...
Cassandra Lott
Feb 193 min read


How Reticle AI is Revolutionizing Emotional Analysis in Advertising
Since its debut, artificial intelligence has demonstrated its potential across a wide range of applications. One emerging innovation is...
umamacommunication
Nov 19, 20241 min read


When Influencer Marketing Crosses the Line: Navigating the Ethics of Social Media Influence
With over 300 million subscribers on YouTube and a Time Magazine cover to his name, MrBeast has become one of the most recognizable...
umamacommunication
Nov 19, 20242 min read


Love Songs as a Masterclass in Emotional Marketing
Every year, the Billboard charts are brimming with love songs, so much so that they often dominate popular music. Their enduring...
umamacommunication
Nov 19, 20242 min read


Mastering Motivation: How the Self-Help Industry Turns Personal Transformation into a Marketing Powerhouse
Every year in December, tens of thousands flock to a single event, paying thousands of dollars for a powerful experience. It’s a...
umamacommunication
Oct 25, 20242 min read


The Impact of Rankings as a Marketing Strategy for Universities
Humans have a natural obsession with rankings. From sports to movies, ranking pages generate millions of views, and these views often...
umamacommunication
Oct 16, 20242 min read


Influencers and Brand Image - An Evolving But Risky Marketing Model
In today's digital age, brand marketing has increasingly focused on social media as a key tool for promoting their companies and gaining...
umamacommunication
Oct 7, 20242 min read


Maximizing Your LinkedIn Profile as a College Student
If you’re a college student, you’ve probably heard about the app LinkedIn before - maybe you’ve heard that you should start an account on...
umamacommunication
Apr 10, 20233 min read


Artificial Intelligence and It’s Marketing Role
Artificial Intelligence is transforming the way businesses approach marketing. If done correctly, incorporating AI into marketing has the...
umamacommunication
Apr 10, 20232 min read


Utilizing ChatGPT for Social Media Marketing
Artificial intelligence websites like ChatGPT have exploded in popularity recently - and marketers are excited about all the...
umamacommunication
Apr 10, 20232 min read


Paramount Pictures: Revolutionizing Horror Movie Marketing
Paramount Pictures has been one of the top leading studios in Hollywood for decades, producing incredibly successful movies that have...
umamacommunication
Apr 10, 20233 min read


Whole Lotta Red: Genius Album Promotion
In the current day, Hip Hop fans have to endure seemingly endless dry spells of music waiting for their favorite artist to release their...
umamacommunication
Mar 6, 20233 min read


Is Deinfluencing the End of Influencer Marketing?
TikTok’s latest trend, “deinfluencing”, has been spreading like wildfire across the social platform: particularly targeting fashion,...
umamacommunication
Mar 6, 20232 min read


The FIFA World Cup - A Great Marketing Opportunity
Once every 4 years, 32 international teams from countries all over the world come together to participate in the largest sporting event...
umamacommunication
Nov 30, 20223 min read


How Tik Tok Marketing is Helping Businesses Grow
Since Tik Tok’s launch in 2016, it has accumulated over 1,000 million users and has become a worldwide phenomenon. Tik Tok has become one...
umamacommunication
Nov 10, 20223 min read


Dover Street Market: A Retail Anomaly
Dover Street Market is an anomaly in the high-end retail fashion space. The retailer’s flagship location was originally opened in 2004 on...
umamacommunication
Nov 1, 20223 min read


Four Marketing Trends on the Horizon in 2022
As social media continues to consume the lives of consumers, it is imperative for marketers to update their advertising approaches to...
umamacommunication
Oct 24, 20223 min read


The Live Bridgerton Experience
The second season of the Bridgerton series was released around two weeks ago and it’s been having fans buzzing ever since. If you’re not...
umamacommunication
Apr 13, 20222 min read
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