Utilizing ChatGPT for Social Media Marketing

Artificial intelligence websites like ChatGPT have exploded in popularity recently - and marketers are excited about all the possibilities that come along with AI. ChatGPT in particular is an AI website that is trained to analyze text data and generate human-like responses to questions and queries. Need some new bullet points for your resume? ChatGPT has some ideas. Can’t think of a caption for an Instagram post? ChatGPT can provide as many options as you want, in multiple different tones. You can even ask the AI to write an essay for you on a topic of your choice - with any word count you desire.

The possibilities are endless when using ChatGPT, but social media marketers are especially intrigued by its capabilities to help them streamline social media processes. You can generate captions, to on-video copy, a list of content ideas, bio ideas, blog posts, product descriptions, and so much more.

One feature that marketers have been especially loving is how the website can generate content ideas for your business. Frequent posting across social media platforms is vital for a majority of brands, but sometimes brainstorming content ideas can be tough. As an example, I asked ChatGPT to generate 3 content ideas for TikTok, using trending audios, for a fake makeup brand - and it gave me three trending songs to use on the videos and a detailed description of what we could showcase in each piece of content. You can also follow up with previous queries - so I decided to ask it for captions for each of the three videos, each being under 50 words. The AI generated a caption specific to each of the three videos, and even included some trending hashtags that correlated with the product and style of video. These features are revolutionary and will surely help to streamline social media brainstorming for marketers everywhere.

ChatGPT can even help with the building of your brand, if you’re still in early stages. It can generate a variety of brand names inspired by the product you’re selling, various product ideas based on industry and category trends, and website product description ideas for your brand’s products. Stuck on a tagline for your brand? No worries, ChatGPT has plenty of ideas. Based on the level of information and detail in the queries you feed to ChatGPT, it can help you throughout the entire process of creating your own brand - from the name of the company, to content ideas for every social media platform.

The AI platform should not be trusted to build your social presence completely because, after all, it’s a robot - it does not have the same emotions, mood, and values that your target consumer has. But, it is a great starting tool to use if you need some quick content ideas, captions for your posts, or even general brainstorming ideas for future product launches and taglines. It is a great platform if utilized correctly - but make sure you add some personality back into what the AI produces to give it that human touch.

By: Amelia Byrd

Sources:

https://blog.hubspot.com/marketing/deinfluencing

https://www.buzzfeednews.com/article/stephaniemcneal/deinfluencing-trend-tiktok