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Metaverse Marketing: Future or Fad?
In the last year it seems as if every company imaginable is trying to get their virtual feet in the metaverse. Facebook’s name change to...
umamacommunication
Apr 11, 20222 min read
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Nike and the Metaverse
This year, Nike launched its new digital portal called “Airtopia'' as a result of today's generations being largely invested in...
umamacommunication
Apr 3, 20222 min read
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Spotify Camp Nou: What Spotify & FC Barcelona’s Sponsorship Deal Means for the Music Industry
Over the weekend, it was announced that soccer team FC Barcelona agreed to a four-year $310 million sponsorship deal with Spotify, the...
umamacommunication
Mar 25, 20222 min read
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Disney+'s New Advertising Strategies
The launch of the online streaming service Disney+ has brought in many new consumers for the Disney franchise. As of right now, Disney...
umamacommunication
Mar 21, 20222 min read
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NIL-ionaires: How College Athletes Are Utilizing Social Media and the New NIL Rules to Get Paid
March is upon us and in just two weeks millions of fans will be glued to their TVs and phones watching some of the most elite athletes in...
umamacommunication
Mar 4, 20223 min read
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Influencer Marketing: What it Really is
Throughout the past year, influencer marketing has become a new up-and-coming tactic for the marketing world. We define influencer...
umamacommunication
Nov 19, 20212 min read
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TikTok: The New Era of Grassroots Marketing
Over the past year and a half, as people worldwide have endured an evolving society amid the COVID-19 pandemic, one company has changed...
umamacommunication
Nov 12, 20212 min read
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Artificial Intelligence Insights Benefit 21st-century Businesses
Artificial intelligence is often envisioned as a particularly elaborate or revolutionary technology. More practically, companies and...
umamacommunication
Nov 5, 20214 min read
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